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  1. Google Tries to Steal How-To Traffic in Organic Search Results

    That is how many publishers have felt about Google stealing their traffic by providing more and more answers to questions in their Knowledge Graph. What (if anything) do you think can be done to protect your site and keep Google from thieving your...

  2. Forget Big Content – Small Content Is Critical to Search Success

    We know Google is trying to surface content that precisely answers specific questions and in doing so is getting much more granular with the way it serves up rankings. The former "feed" off Google's suggest feature, which is, in turn, based on what...

  3. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Quora: Forbes has a special section where the top Quora questions and answers are featured. Google will penalize you for duplicate content. When they do this, the Google bots are not confused anymore as to which is the original article and the link...

  4. Google Reveals What New & Expectant Parents Search For

    Perhaps they're constantly seeking answers to new questions, and mobile lets them do so right in the moment. New parents have a lot of questions: What to expect? With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and...

  5. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    If it's more specific, head to LinkedIn Answers or Quora and look for people asking questions about the industry. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid keyword data for...

  6. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    The best content for driving long-term value is content that satisfies real needs – answers questions, offers data analysis, provides statistics and research citations. If you try for a purely quantity-based approach, people are likely to bounce so...