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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    If you think six months to two years into the future, can you answer the same questions and start talking about them now? These questions offer a starting point to evaluate specific opportunities for thought leadership that can benefit your...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Our questions and his answers appear below: Search Engine Watch (SEW) interviewed Brad Jefferson (BJ), the CEO of Animoto. Longer videos aren't necessarily more effective, with 83 percent of respondents citing the ideal length of a video to inform...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Quality content will anticipate customer questions, answer objections, invite their participation, inspire them share, and to make a purchase. This requires an expansion beyond promotion to provide answers to basic questions to those in the...

  4. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    Design Your Own Search Engine: Lessons from Tough Calls on Content at Google, attendees can ask their pressing questions and get answers straight from Thomas, as well as get an inside look at Google's decision-making process.

  5. Penguin 2.0 Forewarning: The Google Perspective on Links

    These questions were included in my recent article on 10 Common Link Building Problems, but I am going to expand upon them here: Some Closing Questions For Qualifying Your Links If you've been building links that are exposed by these questions, the...

  6. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Identify the questions most frequently asked, and even those less frequently asked, to present answers in a logical, meaningful way. Most brands find it easier to dominate search engine results for the name of their company, brand, product or service.

  7. Marines Launch New Pandora-inspired YouTube Brand Channel

    Below are his answers to our questions. Search Engine Watch interviewed Jeff Small, Director of Creative Technology for JWT Atlanta. YouTube is the second largest search engine in the world. The Marine Corps’ YouTube brand channel, presenting a...