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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Quality content will anticipate customer questions, answer objections, invite their participation, inspire them share, and to make a purchase. This requires an expansion beyond promotion to provide answers to basic questions to those in the...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Search volume around these queries is expected to go up now that Google is well equipped to answer the questions that conversational queries pose. People will ask more questions in the search bar which push us to optimize our anchor text...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    Compare that to your typical math test in high school; by the time you got the corrected test back, you couldn’t remember, much less care about, the questions and answers. A registered non-profit, it is supported by the likes of Google, the Bill...

  4. How to Build Your First Content Marketing Strategy

    When you're creating your content strategy, try to think ahead about what kinds of questions your clients may have. If you're creating content regularly, grab a few of your recent pieces for evaluation, then get started by asking yourself the...

  5. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Quick answers to personal questions can be answered on the fly via Google Now technology. Voice search users typically search in more complete sentences or questions. If a brand has difficulty ranking for all highly competitive terms within their...

  6. How to Write Great Content: Because Awesome Content Won't Write Itself...

    Based on our social research from above we already know the types of questions our customers have. Another tool I really like for content ideas is Google Keyword Planner. While this tool is free to use, it does require having a Google AdWords account.

  7. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    If your content doesn't answer those questions, Google will know because people will probably go back and search again. into Google, and yet those are the questions SEO professionals instinctively answer in the copy: "we sell this" and "you should...

  8. Linkable Asset Strategy: How to Pick & Prioritize Assets

    When it comes to links, the questions you should ask are: Both are key questions to ask yourself. To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor...

  9. OK Google: 'The End of Search as We Know It'

    "People communicate with each other by conversation, not by typing keywords -- and we've been hard at work to make Google understand and answer your questions more like people do," said Google's Amit Singhal in a post on features announced at...