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  1. Forget Big Content – Small Content Is Critical to Search Success

    We know Google is trying to surface content that precisely answers specific questions and in doing so is getting much more granular with the way it serves up rankings. The former "feed" off Google's suggest feature, which is, in turn, based on what...

  2. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    If it's more specific, head to LinkedIn Answers or Quora and look for people asking questions about the industry. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid keyword data for...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Quality content will anticipate customer questions, answer objections, invite their participation, inspire them share, and to make a purchase. This requires an expansion beyond promotion to provide answers to basic questions to those in the...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Search volume around these queries is expected to go up now that Google is well equipped to answer the questions that conversational queries pose. People will ask more questions in the search bar which push us to optimize our anchor text...

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    Compare that to your typical math test in high school; by the time you got the corrected test back, you couldn’t remember, much less care about, the questions and answers. A registered non-profit, it is supported by the likes of Google, the Bill...

  6. How to Build Your First Content Marketing Strategy

    When you're creating your content strategy, try to think ahead about what kinds of questions your clients may have. If you're creating content regularly, grab a few of your recent pieces for evaluation, then get started by asking yourself the...

  7. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Quick answers to personal questions can be answered on the fly via Google Now technology. Voice search users typically search in more complete sentences or questions. If a brand has difficulty ranking for all highly competitive terms within their...

  8. How to Write Great Content: Because Awesome Content Won't Write Itself...

    Based on our social research from above we already know the types of questions our customers have. Another tool I really like for content ideas is Google Keyword Planner. While this tool is free to use, it does require having a Google AdWords account.

  9. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    If your content doesn't answer those questions, Google will know because people will probably go back and search again. into Google, and yet those are the questions SEO professionals instinctively answer in the copy: "we sell this" and "you should...