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  1. SEO Is No One-Trick Pony

    We wanted the workshop to be interactive, and welcomed questions. By its nature, some of that content was a "bit" on the technical side, but we tried our best to speak "English" so that the attendees could walk away with fewer questions than they...

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a searcher without having to click through to a site - these new structured snippets pose additional questions for webmasters and marketers: Will they...

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Lack of visitor engagement and a resulting lack of conversions can also be attributed to providing content that fails to answer prospective customers' questions. Whether you're managing a campaign yourself, or you've hired an SEO professional, ask...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    That means advertisers should identify needs, create content focused around those topics, and help answer questions of the target audience. There’s no right answer. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door...

  6. Survey Says: Stop Making Assumptions About Your Content

    Ultimately, you can answer questions that your standard content metrics can’t tell you, such as: Am I reaching desirable prospects (decision makers, key targets)? The moral of her story was that advertisers must be wary of making assumptions and...