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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    And asking clients detailed questions shows you're interested and curious – the better the questions you ask, the more trust you build. Here are three killer, but often overlooked, questions that will maximize the potential for creating useful...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Understanding what makes them happy, sad, angry, and enlightened will ensure you are positioning your content to answer those burning questions they'll be searching for later on. By typing in a number of key phrases into the tools, you can quickly...

  3. Google Censorship Ruling in Canada Has Worldwide Implications

    A case like the one in Canada opens up the floodgates for all sorts of censorship questions and scenarios. One Canadian court ruling would have you believe that global control is the answer. Search engine censorship seems to be a topic that is...

  4. Pre-PPC Strategies For Launching a New Product

    But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have to already have a product or service ready to go. PPC has long been the cheapest, quickest, easiest way to test-market products and services...

  5. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    In his post, Kim explores questions around the solution to this issue in the online marketing industry and beyond. Another question the research attempted to answer was if there was a link between poor scores and poor performing PPC accounts.

  6. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    By shifting the focus to strategizing about audiences (rather than just producing content), you'll be able to answer some key questions regarding who your content is intended for. Now, content marketing has established itself as the backbone to...

  7. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    For advanced users, customizing or editing these templates can help answer tough questions that need more data points in order to see the entire picture. There are hundreds of possible questions and insights you can look for using Google Analytics...