SEO News

Questions

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  1. "Which Update?" Is the Wrong Question

    With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is, "Which update _______ (fill in the blank with a comment related to either drops on increases in...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Then you’re left with serious questions, stress, and confusion. In my previous posts about Panda, I’ve hammered one important point over and over again. User engagement is critically important. If users are showing low engagement, and yielding low...

  3. Deal With the Big Rocks First

    Their research identified the key problems customers have with typical conference calling services (and why they want to change vendors) and addressed them with questions to help users self-identify the problem they need to solve.

  4. SEO Is No One-Trick Pony

    We wanted the workshop to be interactive, and welcomed questions. By its nature, some of that content was a "bit" on the technical side, but we tried our best to speak "English" so that the attendees could walk away with fewer questions than they...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    These are the types of questions that need answering before investing more time and effort into content – otherwise, we’re just content marketing, and not focusing on performance. However, the path we’ve been on is coming to an end.

  6. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a searcher without having to click through to a site - these new structured snippets pose additional questions for webmasters and marketers: Will they...

  7. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...