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  1. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    Tolstoy's lasting influence is a testament to the power of his art, which will remain relevant as long as the questions of life and death occupy our minds, which is to say - forever. On what would be Russian writer Leo Tolstoy's 186th birthday...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    The first two questions that typically get asked are: Who is going to create the content and who is paying for it? It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    That means advertisers should identify needs, create content focused around those topics, and help answer questions of the target audience. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement.

  4. Survey Says: Stop Making Assumptions About Your Content

    The moral of her story was that advertisers must be wary of making assumptions and understand if they are asking the right questions. To really understand what’s working and what’s not, marketers need to dig in, get their hands dirty, and ask the...

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    As SAP started to leverage more pictograms, questions started to pour in about what works best, pictograms or photographic images. I have always felt that the success of digital marketing is often attributed to the assists of other channels.