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  1. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    The reality is that most websites are too far off the mark to be corrected with minor changes. If there aren't major gaps between the perfect flow and your existing design, then you should question your analysis before simply believing that your...

  2. What is SEM? Depends on Who You Ask

    To me, SEM covers the whole gamut of marketing via search engines, both organic and paid", said Mark Traphagen, senior director of online marketing at Stone Temple. However, Bing Webmaster Archive offers the following answer to the question "What...

  3. 6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013

    Yahoo CEO Marissa Mayer and Facebook CEO Mark Zuckerberg were the two special guests of the event. Michael Arrington, founder and former editor of TechCrunch, first question to Mayer was "What the f*** happened here?

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    You just paste the URL in question here, and you’ll get a report almost instantly. Enhanced monitors are more expensive to setup and keep running so the page in question needs to justify the additional expense.