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  1. Forget Big Content – Small Content Is Critical to Search Success

    We know Google is trying to surface content that precisely answers specific questions and in doing so is getting much more granular with the way it serves up rankings. We've already discussed how changing search behavior is pushing traffic further...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    In addition, the sites republishing your content could simply noindex it and keep it out of Google's index. But Google denied Penguin (or some other spam effort) was rolling out. Once I heard the official announcement from Google's Matt Cutts, I...

  3. How Can Good PPC Managers Become Great PPC Managers?

    Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. And as many of us know, Google isn't always straightforward about the changes and what they mean. While the average person watching a Google video on...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Participating in Google+ doesn't automatically mean a blog author is a subject authority. Google spam cop Matt Cutts wrote about it in his blog, The decay and fall of guest blogging for SEO. Here is a short quiz with answers to help you with your...

  5. Why Google's Hummingbird Algorithm Isn't for the Birds

    I was moderating a roundtable session at SES Chicago last week when the conversation turned to Hummingbird and how – according to the young lady I spoke to – it effectively means "Google is simplifying the query from long tail to shorter terms.

  6. Gamification in Marketing: Lessons from the Khan Academy Website

    A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or Twitter. Correct answers get happy faces and accumulate points.