Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005 and 2010, respectively. At Google I/O 2013, huge changes to the user experience of Maps were announced.
For the record, my favorite failure is Topeka, Kansas changing it's name to Google, Kansas in an attempt to get Fiber in their city. Here's my list of questions…if you are interested and have the time, you're welcome to answer one question or...
"People communicate with each other by conversation, not by typing keywords -- and we've been hard at work to make Google understand and answer your questions more like people do," said Google's Amit Singhal in a post on features announced at...
Let's take a trip down memory lane and revisit some of those almost ancient SEO techniques, see what the current day equivalent might be, and see how Google has learned to adapt and as we do ask yourself the question, have we?
AFC answers a question, which answers a need. You've probably heard of QDF or "Query Deserves Freshness" as a signal Google looks at for certain queries. While Google's Panda updates did help define "better content" through a user-focused lens...
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Another niche social player worth exploring is question-and-answer site Quora.
Neither Google nor Facebook are there yet. Of course, Google uses Google+ signals. How do you see this impacting, if at all, market share of search with traditional search providers, Google and Bing? Google uses a myriad number of social signals...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google...
They adhere to the belief that in the organic world, author rank is the biggest signal that Google picks up. They talked amongst the din of Google workshops, book signings, and roundtable discussions with experts.
Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts. Long-Term Content Plan: Use Google Trends to compare products and primary searches.
Google has done well at scaring webmasters to linking out fairly to other websites. When the abuse becomes too obvious, Google is forced to take measures. Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
People who are beginning to use Google – who've seen Google give out direct answers to questions on weather, math, currency conversions, definitions, etc.are going to just input their question into Google, expecting a relevant answer.
Watch Google Trends and Twitter. To this end I pose the question: which link is more likely to be appreciated on a third party website: a link to your homepage or a link to a post that discussed a related topic?
Many of your customers have posted positive reviews on your Google+ page; your email is full of correspondence (after your new video hit YouTube) regarding how much your customers love your business ethics and your service.
Google has released two new videos in its popular Webmaster Help series that shed new light on a couple of hot topics in the SEO industry: how to you identify unnatural links and why Google wont switch off the PageRank Toolbar feature.
Q: How many of you use Google regularly for searching the web? A: Every single student raised their hand for Google. I was amazed at how much they retained, including information about Google, Facebook, Panda, Penguin, social media, etc.
Eighty percent of shoppers will research online before making a purchase according to Google. Non-branded search accounts for 78 percent percent of all search engine referrals, according to Google. The more thorough you are about articulating why...
For many years, Matt Cutts of Google has been providing a lot of helpful information on search engine optimization (SEO). Many talk about this as a Google indicator of content quality. Mark Jackson: Does Bing put as much emphasis on freshness of...
When Google announced last year that it was switching its Product Listing Ads from a free to a paid model, a mild panic set in amongst many marketers. The paid PLA model is still somewhat in its infancy, and as we all know, Google likes to tinker...
