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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    But first, some context. The specific wording would be based, ideally, on the unique and valuable difference of the dental clinic in question. Free cleaning with first visit It didn’t work for me. I’m biased, certainly, and I understand that...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    The first two questions that typically get asked are: Who is going to create the content and who is paying for it? It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. But if you're doing something for the first time, you've got to face up to the fact that it might not work.

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...