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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    The first two questions that typically get asked are: Who is going to create the content and who is paying for it? It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. But if you're doing something for the first time, you've got to face up to the fact that it might not work.

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...

  4. Google Responds to 'Right to Be Forgotten' Questionnaire

    The answer to this question could mean many different things. Another question asked whether requests are filtered by location, nationality or place of residence. And information about the specific search results in question.

  5. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Then there is the question of user reliability. The question is how much of that information is viable. The first user says "I love CrossFit," the second says "I hate CrossFit. It is dropping a new tool to explore all of those ideas and fads it...

  6. Top 10 Skills That Separate Real UX Designers from Wannabes

    While task analysis is a key component to any successful design effort, it's only the first step. Know Thy User, First While delighting the user is a desirable outcome, the real question is howwill the design "delight the user"?

  7. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    This usually means one of two things: you're either going to keep the page in question and work to improve it, or you're going to kill it altogether or maybe hide it from the engines. If you do intent to purge content from your site, there are some...