First and foremost, you need a personality to represent the content being created. I highly recommend finding the author first, and creating the content afterwards. Therefore, you have the first right of refusal.
Beside Panda updates Google began to first give marketers a clear signal of increased focus on quality content with is Structured Data report in Google Webmaster Tools. The topic of Author Rank itself comes into question when people talk about if...
Question everything – especially as marketers in your company. Hayzlett talked about something he did when he called his first meeting at Kodak: he moved the dial ahead on the clock 20 minutes. Best-selling author and marketer Jeffrey Hayzlett...
Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005 and 2010, respectively. The obvious question is – how do SEO professionals understand and dominate this new side of...
Paddy Moogan: I can actually remember my own first piece of egobait pretty well and it was pretty successful given the amount of time I put into it. I give them options to make it easier if they can even answer one question.
First, your quality score would increase, thus potentially lowering your average cost per click. Additionally, the strongly worded question may "convert" a few people who are half-heartedly dabbling in recipe-land (say, the parent or spouse of a...
There is an extremely helpful report in Google Analytics that can help determine if your website falls into the first or second image of the mice/maze picture above: the Visitors Flow report. First you need to understand the basic structure.
There is no doubt these worked; the real question was always “for how long? One of the unexpected benefits with working in enterprise SEO is that most of these silver bullets are completely out of the question.
Well first lets take a look at the abstract for 2007 patent for Agent Rank: The question that kept Agent Rank from picking up speed until recently was the "how? The techniques include receiving multiple content items from a corpus of content items...
I recently asked this question to a standing-room only session of marketers, and not a single hand went up. They may not have known exactly how when they first began, but rest assured, each have had shareholders or stakeholders like partners...
If you want to opt for the free listing first (recommend), just hit the yellow “sign up” button. It isn't necessary to do this for every single review, but if there is a question or something needs to be clarified, chime in.
Advertorials are essentially paid "content", whether articles or reviews, disguised to appear that they are simple editorials by someone who has used the product or service in question, and is writing about it without ulterior motives.
Thus, this form of customer acquisition is still a huge opportunity to make a good first impression. The question is, though, are these searchers seeing what you want them to see? We've all done it before – we see a commercial for a brand we haven...
Most of us know that SEO is not just about ranking first in Google for the preferred set of keywords, but the people you have to report to might not be on the same page. Think about the website in question and what you consider a successful visit...
Pinterest has received its first significant update with how pinned images appear on the website. While the new Rich Pins don't seem to be directly monetized, it does raise the question of whether we will see these types of product pins somehow...
My deep-rooted aversion to "killer" claims aside, this brings up an interesting question: Is Facebook – and to a lesser extent Foursquare– becoming more Yelp-like, and thus a threat? First, despite Facebook's scale and Graph Search's local...
Which of course begs the above question, what is SEO? This becomes the real question to be asking. First off, the name. Damn good question, huh? The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page...
Test the images on your own Pinterest account first. With this question in mind, here are some recommendations to help marketers expand their Pinterest presence. At the end of last year, Pinterest introduced business accounts in response to the...
The question every business professional must ask is, "How much will we spend on SEO? This isn't an if question. In SEW's Mark Jackson wrote, "The real value of SEO efforts are, generally, not realized in the first month(s) of the effort.
A new question-and-answer feature from social networking site Klout will soon become a more prominent feature in Bing's search results. And here are Bing's search results for that same question: Bing and Klout first teamed up in September to bring...
