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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    So here's a question for Google's Distinguished Engineer Matt Cutts: why does Google like this site so much? We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the...

  2. What is SEM? Depends on Who You Ask

    However, Bing Webmaster Archive offers the following answer to the question "What is SEM? When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    Another common mistake is to perform time and motion studies of the current design. Your objective should be first to determine which scenario represents the most common usage pattern of your users and then to optimize your design for that pattern.

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Answer: My gut reaction to this question is to say that the answer is False. I will concede and say that the answer to this question is that it depends on the blog authors. Duplicate content delivery is more common in blogs than one might imagine.

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Granted, I was writing down every hashtag that came up on the screen for an analysis I did later that night, but her question surprised me. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel...