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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Examples include words like "windows," which can refer to the glass-filled holes in your house, or the operating system, and "speaker," which can refer to an orator or the thumpingly loud box your neighbor can’t seem to turn down.

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box. The real question is can you do good influencer marketing? Anyone can do bad influencer marketing.

  3. Google in 1998: New Easter Egg Takes You Back in Time

    To see it for yourself, go to Google and type "google in 1998" (without the quotes) into the search box. Some of these were things like asking the search engine questions like [the answer to the ultimate question of life, the universe, and...

  4. How to Write Great Content: Because Awesome Content Won't Write Itself...

    You have to get out of your bubble, your box, and sometimes your own way and let the content come to you. That last question pictured above may seem like an oddball thing to cover (because it is), but it may relate you to your audience in a fun way.

  5. How to Create Great Content: Start by Creating Content for Yourself

    Always Be Learnin' (ABL): If you're creating content to tick a box on your marketing plan, then any content will do. most marketers use is exactly the wrong question. Instead, the right question is "what content would I want to discover if I were...