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  1. 4 UX Tips That Will Improve Your Content Strategy

    What is it about our product or service that the buyer isn't confident about at this point in the process? Will it answer all of their questions on this topic? The last question is key. It's time that our content strategies focus on the user as...

  2. Gamification in Marketing: Lessons from the Khan Academy Website

    It may not seem like a big deal, but I found myself wanting to convert the red Xs into blue checkmarks, both when I first signed up for the service, and just now when I purposely left fields incomplete to generate the screenshot.

  3. How to Build Your First Content Marketing Strategy

    For example, maybe you're writing about a popular service that your business provides. You'll want to end your piece with something like, "if you want more information about service packages, please get in touch with me(@)mybusinessname.com.

  4. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    A Q&A strategy would not only improve your customer service by answering common questions, but it may increase their search presence by ranking for more long-tail keywords. As voice technology is refined, the first big question search marketers...

  5. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    In today's web world that doesn't simply mean having the best product or service, but also the best plan for actively communicating that on the web. You may have a client or a boss asking you what it will take to get to the number one spot for a...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Facebook Terms of Service, May 2013 I recently asked this question to a standing-room only session of marketers, and not a single hand went up. They may not have known exactly how when they first began, but rest assured, each have had shareholders...