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  1. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In addition to winning in terms of volume, Google Now also has a higher rate in terms of whether the returned results directly answer the question. In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands down...

  2. Forget Big Content – Small Content Is Critical to Search Success

    We know Google is trying to surface content that precisely answers specific questions and in doing so is getting much more granular with the way it serves up rankings. Hummingbird was designed to help Google deliver, at speed and scale, more...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Answer: My gut reaction to this question is to say that the answer is False. Participating in Google+ doesn't automatically mean a blog author is a subject authority. I will concede and say that the answer to this question is that it depends on the...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or Twitter. Correct answers get happy faces and accumulate points.

  5. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility...

  6. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Quick answers to personal questions can be answered on the fly via Google Now technology. However, as voice search algorithms are refined Google and other search engines are delivering not only more, but better results for natural language queries.