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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    It allows you to go over, in great detail, how to use that product, how to hack it, how to accomplish current goals and the capabilities of the product or service in question. This saves your support and customer service teams valuable time having...

  2. What’s the Deal With Links From M.Biz? Should You Disavow?

    My short answer to this question is, "No, you probably don’t have to disavow them, but yes, I do disavow them just to be sure. This is the real question! He was asked a similar question last year when someone asked if we needed to disavow links...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. The only answer you can really provide is that all links should be naturally acquired as a byproduct of your brand.

  4. What Marketing Executives Say About Content Targeting

    That is, when faced with a question asking if they create content with limited or large amounts of research into customer’s pain points, the answer will inevitably be "large amounts. Content is a central part of the digital strategy for brands...

  5. Google Responds to 'Right to Be Forgotten' Questionnaire

    The answer to this question could mean many different things. Another question asked whether requests are filtered by location, nationality or place of residence. And information about the specific search results in question.

  6. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    The vicious content cycle (wrongly) assumes that the answer to more traffic is more content. For example, most of Marie Forleo's "Q&A Tuesday" videos start with a reader's question, go on to Forleo answering the question in a quirky, memorable way...

  7. SEO Website Audits: Everything You Need to Know Part II

    The question is, does the auditor write most of the analysis for you or does the tool? The answer is that it depends. Website SEO Audits - What Are They? The term website SEO audit is a very general one that means anything that the auditor wants it...

  8. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    The value of this question isn't in the answer itself, but in the ability it gives you to dice up the answers later, and create content that is razor-focused on specific niches. It's simply the question, "To which of the following sectors do you...

  9. Forget Big Content – Small Content Is Critical to Search Success

    Understanding what makes them happy, sad, angry, and enlightened will ensure you are positioning your content to answer those burning questions they'll be searching for later on. The best way of repositioning your own thinking is to ask the...

  10. Google Censorship Ruling in Canada Has Worldwide Implications

    This begs us to ask the question: Just how much censorship control should a government have over search engines? One Canadian court ruling would have you believe that global control is the answer. Search engine censorship seems to be a topic that...