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  1. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    The vicious content cycle (wrongly) assumes that the answer to more traffic is more content. For example, most of Marie Forleo's "Q&A Tuesday" videos start with a reader's question, go on to Forleo answering the question in a quirky, memorable way...

  2. SEO Website Audits: Everything You Need to Know Part II

    The question is, does the auditor write most of the analysis for you or does the tool? The answer is that it depends. Website SEO Audits - What Are They? The term website SEO audit is a very general one that means anything that the auditor wants it...

  3. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    The value of this question isn't in the answer itself, but in the ability it gives you to dice up the answers later, and create content that is razor-focused on specific niches. It's simply the question, "To which of the following sectors do you...

  4. Forget Big Content – Small Content Is Critical to Search Success

    Understanding what makes them happy, sad, angry, and enlightened will ensure you are positioning your content to answer those burning questions they'll be searching for later on. The best way of repositioning your own thinking is to ask the...

  5. Google Censorship Ruling in Canada Has Worldwide Implications

    This begs us to ask the question: Just how much censorship control should a government have over search engines? One Canadian court ruling would have you believe that global control is the answer. Search engine censorship seems to be a topic that...

  6. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Another question the research attempted to answer was if there was a link between poor scores and poor performing PPC accounts. In response to the following question that WordStream asked its staff: "Have you ever felt that you were discriminated...

  7. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising. Does an integrated search and social advertising...

  8. What is SEM? Depends on Who You Ask

    However, Bing Webmaster Archive offers the following answer to the question "What is SEM? There appears to be no right or wrong answer. This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising.