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  1. What is SEM? Depends on Who You Ask

    However, Bing Webmaster Archive offers the following answer to the question "What is SEM? There appears to be no right or wrong answer. This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising.

  2. 4 UX Tips That Will Improve Your Content Strategy

    Will it answer all of their questions on this topic? The last question is key. User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user as much as...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Answer: My gut reaction to this question is to say that the answer is False. I will concede and say that the answer to this question is that it depends on the blog authors. Answer: It depends on the industry and the country you're targeting.

  4. Improve PPC Performance Now: How to Take Advantage of Seasonality

    The question really is: how many PPC professionals are taking advantage of seasonality to improve their performance? The answer is simple: the goal of every PPC ad is to be as relevant as possible. PPC professionals love to talk about seasonality.

  5. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    The answer might surprise you, and will get many more webmasters looking into EXIF data and how they should be utilizing it within their images. The short answer is we did a blog post in April 2012 where we talked about it and we did say we reserve...