My deep-rooted aversion to "killer" claims aside, this brings up an interesting question: Is Facebook – and to a lesser extent Foursquare– becoming more Yelp-like, and thus a threat? Some might believe the answer is an obvious yes, and my last...
"People communicate with each other by conversation, not by typing keywords -- and we've been hard at work to make Google understand and answer your questions more like people do," said Google's Amit Singhal in a post on features announced at...
An answer to that question would be most helpful to many webmasters. Since announcing the schema.org project two years ago, little has changed with the markup. That changes today as Google announced a new schema that supports company logos.
Two hours and 45 minutes into a 3-hour keynote, Page took the stage giving what almost could be described as an elevator pitch or Google infomercial followed by over a half hour of live question and answer with the audience.
The scores are based on how the web page in question acts relative to other pages across the Web with similar types of content. If you’re not familiar with BloomReach’s other offerings, it includes technology that dynamically generates product...
Which of course begs the above question, what is SEO? This becomes the real question to be asking. Damn good question, huh? But that doesn't mean building them is the only answer. The infamous algo updates like Panda and Penguin, and some lesser...
With this question in mind, here are some recommendations to help marketers expand their Pinterest presence. The short answer is yes. If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time.
A new question-and-answer feature from social networking site Klout will soon become a more prominent feature in Bing's search results. And here are Bing's search results for that same question: Klout Experts" is a Q&A feature rolling out to all...
The Bing Fallback: Graph Search falls back to Bing results when it can't answer your question. I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could barely find yourself.
Well, Google's Distinguished Engineer Matt Cutts brings up the topic of the many Google patents in his latest Google Webmaster Help video, which was an answer to the question about the latest SEO misconception he would like to put to rest.
AFC answers a question, which answers a need. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing similar "content is king" mantras, and have had SEO doomsayers laughing maniacally at how...
Do question-and-answer sessions. This is another benefit that email can offer, but again, if you're looking for that interaction and face-to-face experience, Google+ Hangouts is your answer. So how can you successfully break down the barriers...
Another niche social player worth exploring is question-and-answer site Quora. Social media metrics on this platform center around the number of followers, views, votes and shares each question has. For example, in 2012 the most popular question on...
In other words, the question the modern brand owner must have an answer to is: How are you adding genuine value to your audience? So we've established that brands are now publishers, and if they expect to generate real results – links, shares and...
RG: The short answer is "both". RG: There is no question that search and social are in complete balance in the Internet universe. For some time now, social has been all the rage. Yet, many people are still trying to figure out exactly how social...
To even begin to answer this question, one must grapple with the realities of today's highly fragmented media landscape, which is enough to make anyone's head spin. NewFronts") have been dominating my conversations as of late, with a lot of it...
So the question becomes what can be expected once Facebook does actively push harder on local search? The answer always surprises me in how short the list is. How this translates to ad dollars continues to be the big question, as it's inherently...
The industry's reputation affects all of us, and the question demands an answer. How do we, as search marketing professionals, defeat the legacy of spam? Before we defeat the legacy, however, we need to look at how the legacy came to be.
The answer: If your content appeals to multiple, diverse audiences, then create multiple, diverse channels. The Playbook Guide for Media Companies tackles a question that both types of media companies would ask: At what point is it smart to launch...
For Home Depot, the answer is most probably yes. Can users perform a quick scan above the fold to answer who, what, and why? Each of these elements contribute to answering the next question: In the long run, the brand names secure rankings through...
