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  1. Introducing the Local Marketing Adoption Curve

    At this point, there should be no question about measuring the value of local. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as contextually...

  2. Google App Searches Gmail for Upcoming Bills

    That is a question you’ll never have to wonder again with the Google App’s new update. As of yet it doesn’t appear that Google has answered that question. What day of the month is the cable bill due? Now, users can simply tap the microphone and say...

  3. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In order to see just how effective this technology is, SEO consulting agency Stone Temple conducted a test in which it analyzed 3,086 different queries that may trigger a knowledge panel (meaning content in the search results that directly answers...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The specific wording would be based, ideally, on the unique and valuable difference of the dental clinic in question. is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate...

  5. SEO Is No One-Trick Pony

    The comment (and question), as best as I can recall was something like, "You’ve covered a lot of technical stuff in this presentation, but can you just tell me what the one thing is that we can do to really improve our results for SEO?

  6. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    But the question that’s always asked…is, what channel drives the most sales? Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the...

  7. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    The real question is, what are the tools we can easily use that will have the most impact? As digital marketers we’re far past the point of relying on our gut when it comes to decision-making. There are tons of tools out there for gathering data...

  8. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    It allows you to go over, in great detail, how to use that product, how to hack it, how to accomplish current goals and the capabilities of the product or service in question. Sitting at the table, I've found I'm having a far easier time "selling...