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  1. "Which Update?" Is the Wrong Question

    So What’s the Right Question? The right question to ask will depend on your skill level and experience. The question to determine a specific one issue is misplaced, rather – a complete re-evaluation of the site and your online presence has to be...

  2. The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

    The 2014 elections are without question the most interactive we have seen to date. For the 2014 elections, Bing wants to provide all Americans with an educational opportunity. To do so, the search engine has formed a partnership with Internet...

  3. Introducing the Local Marketing Adoption Curve

    At this point, there should be no question about measuring the value of local. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as contextually...

  4. Google App Searches Gmail for Upcoming Bills

    That is a question you’ll never have to wonder again with the Google App’s new update. As of yet it doesn’t appear that Google has answered that question. What day of the month is the cable bill due? Now, users can simply tap the microphone and say...

  5. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In order to see just how effective this technology is, SEO consulting agency Stone Temple conducted a test in which it analyzed 3,086 different queries that may trigger a knowledge panel (meaning content in the search results that directly answers...

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The specific wording would be based, ideally, on the unique and valuable difference of the dental clinic in question. is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate...

  7. SEO Is No One-Trick Pony

    The comment (and question), as best as I can recall was something like, "You’ve covered a lot of technical stuff in this presentation, but can you just tell me what the one thing is that we can do to really improve our results for SEO?

  8. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    But the question that’s always asked…is, what channel drives the most sales? Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the...

  9. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    The real question is, what are the tools we can easily use that will have the most impact? As digital marketers we’re far past the point of relying on our gut when it comes to decision-making. There are tons of tools out there for gathering data...