SEO News

Query Terms Match Types

  1. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    With Minerazzi, users interact at query time with search result pages, extracting information that matter to them, and doing something with that information. Some modes make sense like AND, which includes all terms in your search and OR which will...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    One way is to refer to the query reports, or search terms report, to see how your ads performed when triggered by actual searches. For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query...

  3. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    If the brand is in the domain, this is already going to be a known match for the query. This also reassures searchers of the likelihood they will find product matching their query. The query’s intent is to make a purchase; Overstock’s title tag...

  4. Conflicting PPC Trends: What They Mean & How to Fix Them

    Running a search query report can determine if this is the issue. New search queries: For broad match or modified broad match terms, we have seen new search queries generate more clicks quickly, but they fail to convert.

  5. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    TSSPC.project “Spelling”] This change used spelling algorithms to improve the relevance of long-tail autocomplete predictions.project “Query Understanding”] We improved our ability to show relevant Universal Search results by better understanding...

  6. Google Warns of Upcoming Exact Match Domain Algorithm Change

    Exact match domains contain keywords that exactly match the search query. Moreover, while the above-description focused on detecting commercial queries, implementations consistent with the principles of the invention are equally applicable to...

  7. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Ad Group – Within a specific campaign, some ad groups may take precedence over others for a given query or require a more granular level of exclusion. In some cases, multiple ads can be eligible to run against a given search query.