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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    For example, High-Intent users may only need to see another ad or two to make the purchase if their original query included terms like "purchase" or "buy. Whereas, Information-Seeking users may need to go to a Testimonials or Product Review page if...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). One site in particular that I recently analyzed was driving a lot of...

  3. How to Use Google Analytics Site Search Reports

    If that was ticked for Search Engine Watch all search results URLs would show in the content reports under /search, whereas without ticking it each search will generate a URL with the query included, which will break out the results and not allow...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. Query Parameter (can be based on campaign which drove a...

  5. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    The products chosen to be boosted will be presented as the first options in the results for that query. The thesaurus option is an additional complementary feature to autosuggest that allows SNAP users to turn off and on the synonyms of search...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our GDN targeting found the right people based on cookies, or browser history, or search query history and that is great. Here are a few quick action items to take within your GDN campaigns in terms of thinking about tablet traffic via the GDN: