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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. Query Parameter (can be based on campaign which drove a...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    The products chosen to be boosted will be presented as the first options in the results for that query. The thesaurus option is an additional complementary feature to autosuggest that allows SNAP users to turn off and on the synonyms of search...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our GDN targeting found the right people based on cookies, or browser history, or search query history and that is great. Here are a few quick action items to take within your GDN campaigns in terms of thinking about tablet traffic via the GDN:

  4. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    When I can rank a page for search terms that appear nowhere on the document to either users or bots, and are definitely not synonymous with the terms used in the search query, then call it what you will – it opens new doors.

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. How a person searches can be just as telling as the query. The Query. Non-branded Terms. The consumer path to purchase has become much more complex...

  6. Machine Learning Basics for Better Content & SEO Results

    But a search query for [bad example of customer service] will render first page results with the terms "bad", "poor" and "worst" in the content, title and/or URL. Suppose, for instance, that a given algorithm is designed to determine how valid the...