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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    For example, High-Intent users may only need to see another ad or two to make the purchase if their original query included terms like "purchase" or "buy. Whereas, Information-Seeking users may need to go to a Testimonials or Product Review page if...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). One site in particular that I recently analyzed was driving a lot of...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Specifically, the study showed that an advertiser who appears at least 10 percent of the time for both the initial query and the follow-up query received an average lift of 47 percent of their initial CTR on the subsequent search.

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    In this alternative, in response to a search query, if two candidate result documents belong to the same cluster and if the two candidate result documents match the query equally well, only the one deemed more likely to be relevant (e.g.by virtue...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. Query Parameter (can be based on campaign which drove a...

  6. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    The products chosen to be boosted will be presented as the first options in the results for that query. The thesaurus option is an additional complementary feature to autosuggest that allows SNAP users to turn off and on the synonyms of search...