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Query Data

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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Has There Been a Shift in Query-Focus? After diving further into the back-end data of the client's CMS, we found the needle in the haystack. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    One example of this is the ability to create a campaign around all items that are on promotion such that promotional products always have priority when a set of products is triggered by a user query. Previously this was only available in analytics...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. Query Parameter (can be based on campaign which drove a...

  4. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    The products chosen to be boosted will be presented as the first options in the results for that query. Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our GDN targeting found the right people based on cookies, or browser history, or search query history and that is great. Once we had a significant amount of data, we dove into our analysis. The data that I’ve provided here support the fact that...