SEO News

Query Data

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  1. Delving Into the Auction Insights Report

    The data provided is based on others who matched for the same search query. Previous to this we could view this data one keyword at a time only. The second great update at the beginning of this year was the ability to segment data by date and device.

  2. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In order to see just how effective this technology is, SEO consulting agency Stone Temple conducted a test in which it analyzed 3,086 different queries that may trigger a knowledge panel (meaning content in the search results that directly answers...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    One great example of answering these types of queries with in-demand content is Nordstrom and its how-to video on scarves, answering the query "how to tie a scarf. Pair that with data on trending topics over time, and what’s happening now.

  4. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a searcher without having to click through to a site - these new structured snippets pose additional questions for webmasters and marketers: Will they...

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    Over at Blumenthals.com, for one query, it appeared that the "radius of the search has been reduced significantly. New data coming from BrightEdge’s Data Cube analysis reveals more about what businesses have been impacted – both positively and...

  6. The NSA Has a Hush-Hush Google-Like Search Engine

    By allowing other IC organizations to query legally collected foreign-intelligence repositories of appropriately minimized data, analysts can develop vital intelligence leads without requiring access to raw intelligence collected by other IC...

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In fact, he said, you might not even see a keyword in a Title tag today, yet the page is still being served for a query. A month later, Google moved to 100 percent secure search, building on a slow and steady loss of keyword data since 2011.

  8. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Only 34 percent allowed shoppers to "easily iterate on their query by prefilling it in the search field on the results page, despite the fact that, according to our tests, users frequently need to iterate on their query - on average, 65 percent of...

  9. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...