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  1. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    Make sure your result matches the query that people are searching for. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid keyword data for AdWords advertisers like it did with "(not...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Has There Been a Shift in Query-Focus? After diving further into the back-end data of the client's CMS, we found the needle in the haystack. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing...

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    One example of this is the ability to create a campaign around all items that are on promotion such that promotional products always have priority when a set of products is triggered by a user query. Previously this was only available in analytics...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. Query Parameter (can be based on campaign which drove a...

  5. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    The products chosen to be boosted will be presented as the first options in the results for that query. Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that...