SEO News

Query By Example Approach Search

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Specifically, the study showed that an advertiser who appears at least 10 percent of the time for both the initial query and the follow-up query received an average lift of 47 percent of their initial CTR on the subsequent search.

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. Query Parameter (can be based on campaign which drove a...

  3. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    For example, a purchaser looking to buy a dining room table may start with the query "dining room table", progress to "modern dining room table", and finally to "buy modern 12 x 12 dining room table".