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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). One site in particular that I recently analyzed was driving a lot of...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Specifically, the study showed that an advertiser who appears at least 10 percent of the time for both the initial query and the follow-up query received an average lift of 47 percent of their initial CTR on the subsequent search.

  3. PPC Management: Your Past, Present & Future

    Reviewing ad tests, regularly analyzing search query data, and various other tasks should be completed on a regular schedule. For example, maybe your Google Display Network (GDN) volume dips and you need to adjust bids or review placements in order...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Has There Been a Shift in Query-Focus? This is just one example of why sleuthing is a critical skill of managing PPC accounts. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and...

  5. The 4 Most Interesting Features in Google Shopping Campaigns

    One example of this is the ability to create a campaign around all items that are on promotion such that promotional products always have priority when a set of products is triggered by a user query. Last week, Google confirmed that it would be...

  6. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So as Google can separate between popularity and authority, how does it then decide based on those factors which search results to show for specific query. We actually have some algorithmic changes that try to figure out hey this site is the better...