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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Has There Been a Shift in Query-Focus? This is just one example of why sleuthing is a critical skill of managing PPC accounts. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    One example of this is the ability to create a campaign around all items that are on promotion such that promotional products always have priority when a set of products is triggered by a user query. Last week, Google confirmed that it would be...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So as Google can separate between popularity and authority, how does it then decide based on those factors which search results to show for specific query. We actually have some algorithmic changes that try to figure out hey this site is the better...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. Query Parameter (can be based on campaign which drove a...

  5. Improve PPC Performance Now: How to Take Advantage of Seasonality

    The search query/keyword. An Example of PPC ". PPC professionals love to talk about seasonality. Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the same season, everyone has an opinion on...

  6. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    For example, combine query data with behavior, conversions, social, and more. Adding a secondary dimension takes the keyword query report to the next level. In the reporting example above, we can see in #4 that two transactions were made by...

  7. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    The products chosen to be boosted will be presented as the first options in the results for that query. On the back-end of the dashboard, marketers and merchants can search for a specific product, for example, “front-load washers”, and view the...