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  1. Top Google Website Optimization Resources

    Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...

  2. Product Listing Ads: How to Maximize Your Returns

    Simply using a higher bid for a particular product in your feed won't guarantee it to show for a search query if a different product is deemed more relevant to that search. When a user does a search that Google deems product-related your feed will...

  3. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...

  4. 4 Steps to Take After a Google Manual Penalty is Removed

    Take for example, the suggestions for the query "Google Plus is…" After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this in Google Webmaster Tools:

  5. Google Authorship Presents Branding Opportunity for SMBs

    When performing a search, users typically click on results they perceive as most relevant to their search query. Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective...

  6. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    They are: link rel="SEO" query="weather" set_to_position="2" /> link rel="SEO" must_be_before="*.mycompetitor.com/*" /> You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to...

  7. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Last week, in preparation for this column, I published a query looking for great examples of non-SEO tactics that had great SEO benefit. The science fiction writer, A.E.van Vogt first coined the term “nexialist” – someone who was trained in...