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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). One site in particular that I recently analyzed was driving a lot of...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Specifically, the study showed that an advertiser who appears at least 10 percent of the time for both the initial query and the follow-up query received an average lift of 47 percent of their initial CTR on the subsequent search.

  3. PPC Management: Your Past, Present & Future

    Reviewing ad tests, regularly analyzing search query data, and various other tasks should be completed on a regular schedule. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    In this alternative, in response to a search query, if two candidate result documents belong to the same cluster and if the two candidate result documents match the query equally well, only the one deemed more likely to be relevant (e.g.by virtue...