They are well versed in the nuances of the organization of ad groups into campaigns, managing keyword negatives, finding opportunities in search query reports, etc. When thinking about how to manage an emerging (and growing!
You've probably heard of QDF or "Query Deserves Freshness" as a signal Google looks at for certain queries. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip.
Your description (which usually appears as the snippet beneath the link to your site in search results) should entice people to click on your results by letting searchers know that your site provides an answer to their query or is a good resource.
They chose a common query, [ebay]: There's a reason for that. Starting last week, Bing began changing up their search engine result pages (SERPs). No longer will you always see 10 results in your search results.
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
As long as your query is interesting, the quality of pitches you’ll receive is high and can quickly be crafted into great content. Add a number of short "sub-topic" questions in your query to give people more clues about what you’re after.
Simply using a higher bid for a particular product in your feed won't guarantee it to show for a search query if a different product is deemed more relevant to that search. When a user does a search that Google deems product-related your feed will...
Google wins in usage, by sheer weight of query volume. I'm frequently asked who's winning in local. The answer always surprises me in how short the list is. But courting a fragmented SMB market (direct and through re-sellers) continues to develop.
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
Or a query on the history of search should probably have an index and look robust – not just a 200 word paragraph. Query for "best health insurance plans for single men". Are you matching content type with query intent?
Category Relevant Search Results, Query Suggestions, and Advertisements Based on Location? Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and social marketing news and tips from...
Take for example, the suggestions for the query "Google Plus is…" After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this in Google Webmaster Tools:
A few months back I wanted to test a full shopper loop, from query through checkout, to see where we were leaving money on the table. Online commerce continues to growth in the double digits every quarter, and with more money being spent online...
Further, each keyword can be triggered by a different search query via broad/phrase matching, so the conversion rate/CPA varies even more depending on what query triggered the ad. Test and test often" is a bit of wisdom you'll hear over and over in...
When performing a search, users typically click on results they perceive as most relevant to their search query. Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective...
For example, when responding to a product query, is it better to use competitive language vs.scarcity vs.promotional? GigaOm's Om Malik recently wrote a great post about how data without soul is meaningless.
Deliver relevant information in the right context (i.e.relevant query results). A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the...
They are: link rel="SEO" query="weather" set_to_position="2" /> link rel="SEO" must_be_before="*.mycompetitor.com/*" /> You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to...
Last week, in preparation for this column, I published a query looking for great examples of non-SEO tactics that had great SEO benefit. The science fiction writer, A.E.van Vogt first coined the term “nexialist” – someone who was trained in...
