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  1. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Use the Top Pages report in Google Webmaster Tools' Search Queries section to find the page with poor user engagement and click the drop-down to reveal top searches. One thing that we know for sure when it comes to mobile SEO best practices: Google...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    During the first week of February, Yahoo traffic appears to rebound as a result of referrers, now stripped of search queries, being passed again,” RKG stated in its report. Bing is beginning to represent an increasingly appealing alternative to...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We thought perhaps search queries had shifted to themes that were less relevant and/or action-orientated. For this particular situation, there were no new, outlandish search queries coming in and generating traffic that wasn't ultimately converting.