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  1. Bing Predicts Weighs in on Scottish Independence Vote

    Beyond prediction, when Bing looks at search queries from Scotland in the past 6 months, it says it sees "interesting patterns" in what people have been searching for. In a blog post, Bing says it is beta testing its Bing Predicts model, a service...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. These campaigns offer a really relevant journey for...

  3. Google Tests Knowledge Graph with “In the News”

    Open champs Serena Williams and Marin Cilic -- yielded standard Knowledge Graph features and it remained unclear what types of additional queries would yield this news feature. Google is testing a new Knowledge Graph feature called "In the news...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Go beyond the @ mentions and page tags when responding to customer service queries. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    Reports across the Web from multiple sources show real estate queries experiencing dire consequences from Pigeon, and as you can see, the BrightEdge data confirms the same. English queries. Additional wins occurred in smaller percentages for...

  6. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Queries with symbols or abbreviations - like a quotation mark in place of the word "inch" - were not supported by 60 percent of the websites studied. Suggestions based on other users’ past queries should be carried out with special care or avoided...