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  1. UKSPA launches structured product classification system

    Ian Lowes, founder of Lowes Financial Management, welcomes the initiative but queries the wisdom of adopting the Eusipa categories. Four-digit codes allow investors to compare structures The UK Structured Products Association (UKSPA) has introduced...

  2. The best way to manage individual CPPI, from Deutsche AWM

    Through our access to Deutsche's system, we are able to confirm the individual position of clients and answer any queries that arise. Deutsche AWM wins the bank technology innovation award Individuals wanting to make the best of their retirement...

  3. Google to Fight Piracy by Modifying Search Algorithms

    The biggest change in the Google search update will be new ad formats in search results on queries related to music and movies that help people find legitimate sources of media. For example, for the relatively small number of queries for movies...

  4. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In order to see just how effective this technology is, SEO consulting agency Stone Temple conducted a test in which it analyzed 3,086 different queries that may trigger a knowledge panel (meaning content in the search results that directly answers...

  5. The Evolution of SERPs and User Behaviors

    It’s all about owning as much real estate in the SERP as possible, for both branded and non-branded queries, and PPC is a key component in making that happen. Our job is at the mercy of search engines and as they improve, we have to improve with them.

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Scour your search queries for keywords that you don’t want to attract and turn them into negatives. is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for...