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  1. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    Searches for queries surrounding incentives like "coupons” decline during mid-December, whereas searches containing "delivery" searches increase significantly. With spend of $601.8 million last year, it’s pretty phenomenal what a two-month period...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Brands that win are brands that know where their audience is and how they like to receive information, and then they create content assets that are optimized for those search queries. In practice, supplying the content for the demand leads to...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. These campaigns offer a really relevant journey for...

  4. Google Tests Knowledge Graph with “In the News”

    Open champs Serena Williams and Marin Cilic -- yielded standard Knowledge Graph features and it remained unclear what types of additional queries would yield this news feature. Google is testing a new Knowledge Graph feature called "In the news...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    Go beyond the @ mentions and page tags when responding to customer service queries. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  6. How Google Pigeon Impacted Local Queries, and What You Can Do

    Reports across the Web from multiple sources show real estate queries experiencing dire consequences from Pigeon, and as you can see, the BrightEdge data confirms the same. English queries. Additional wins occurred in smaller percentages for...