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  1. Google to Fight Piracy by Modifying Search Algorithms

    The biggest change in the Google search update will be new ad formats in search results on queries related to music and movies that help people find legitimate sources of media. For example, for the relatively small number of queries for movies...

  2. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In order to see just how effective this technology is, SEO consulting agency Stone Temple conducted a test in which it analyzed 3,086 different queries that may trigger a knowledge panel (meaning content in the search results that directly answers...

  3. The Evolution of SERPs and User Behaviors

    It’s all about owning as much real estate in the SERP as possible, for both branded and non-branded queries, and PPC is a key component in making that happen. Our job is at the mercy of search engines and as they improve, we have to improve with them.

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Scour your search queries for keywords that you don’t want to attract and turn them into negatives. is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for...

  5. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    Searches for queries surrounding incentives like "coupons” decline during mid-December, whereas searches containing "delivery" searches increase significantly. With spend of $601.8 million last year, it’s pretty phenomenal what a two-month period...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    Brands that win are brands that know where their audience is and how they like to receive information, and then they create content assets that are optimized for those search queries. In practice, supplying the content for the demand leads to...

  7. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. These campaigns offer a really relevant journey for...

  8. Google Tests Knowledge Graph with “In the News”

    Open champs Serena Williams and Marin Cilic -- yielded standard Knowledge Graph features and it remained unclear what types of additional queries would yield this news feature. Google is testing a new Knowledge Graph feature called "In the news...