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Quantitative Data

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  1. How to Create Great Content: Start by Creating Content for Yourself

    Early on, Focus on Qualitative Not Quantitative Signals: This is going to sound sacrilegious coming from a research analyst in the data-happy marketing industry, but sometimes the data, particularly in the early stages of your content development...

  2. 3 Keys to Activating an Audience with Smarter Content

    Audience research involves gathering and analyzing qualitative and quantitative data to build a "data dossier" on your target audience. Essentially, you're looking to create one or more data-driven personae based on first-party data from customers...

  3. How to Move Your Social Media Analysis from the Platform to the Individual Level

    There are many ways to look at the data, but on the quantitative side, you will want to look at the frequency at which the individual engages with your brand. These are just two examples of how to look at the quantitative data.

  4. Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued

    The report also notes there are numerous paths beyond those in the top 20; this simply “speaks to the need for the quantitative analysis from a multi-touch model to prioritize channels more effectively.

  5. Unified Tracking: Making Sense of Display and Search Data

    While the ability to make mid-stream campaign adjustments is a key tactical benefit, ultimately, the strategic goal of unified tracking is the ability to allocate budgets as efficiently as possible and, in doing so, we may finally demonstrate the...