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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Low quality score Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    PageRank is only looking at the links and quality of those links, not content or other factors. However, there are other times where not properly understanding these terms can lead to making mistakes that could cost you in the long run, in terms of...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    A renewed importance and focus on quality content was reflected in the Hummingbird change that ran in parallel to the move to secure search. Google's Hummingbird update "rubber stamped" the essential need to focus on quality content marketing and...

  4. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    Product Listing Ads (PLAs) can be daunting for small advertisers, but you don't need lots of technology to take advantage of the high quality traffic. Since Google launched Product Listing Ads we've seen many success stories, and most ecommerce...