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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    A renewed importance and focus on quality content was reflected in the Hummingbird change that ran in parallel to the move to secure search. Google's Hummingbird update "rubber stamped" the essential need to focus on quality content marketing and...

  2. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    Product Listing Ads (PLAs) can be daunting for small advertisers, but you don't need lots of technology to take advantage of the high quality traffic. Since Google launched Product Listing Ads we've seen many success stories, and most ecommerce...

  3. AdWords Christmas List: 6 New Features Google Should Add in 2013

    Add a disclaimer to the real-time display that indicates data might change due to click quality decisions. Recently, I wanted to compare AdWords data from this November to traffic from last November. While you can connect the merchant center to...

  4. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Low quality paid directory listings There, you’ll find the opinions of 13 renowned link builders on what makes a link low quality, explanation on what anchor text devaluation is, and their predictions of how link building will change in only a year...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    At the same time, YouTube unveiled a new quality setting, TEXTp. According to a notice underneath videos, viewing a video with this quality setting enabled allowed YouTube to save one US dollar ($1) per second on bandwidth costs.