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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Do a monthly check on authority metrics such as Domain Authority, as a good SEO leading indicatoron the quality of work being done and trust for the site being built. Is it of high-quality? Use this to check on messages, issues such as crawl errors...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Marketers that are still focusing only on technical SEO are quickly going to be left in the dust by marketers focusing on quality content and social messaging, Searchmetrics adds. The study, which is focused solely on Google results, found high...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    It’s more about engagement than some technical problem (although I have seen technical problems impact content quality). When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He began with the Google Panda update, which aimed to improve search results with quality content. Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device...