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Quality Standards

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  1. The Synergy & Benefits of Optimizing Content as You Write

    Depending upon the sophistication of the CMS and technology you use utilizing powerful audit and reporting capabilities allows you to easily set and monitor SEO standards and compliance. As Google makes the shift to focus on quality, relevancy, and...

  2. How to Use Journalism to Create Context for Keywords & Content

    These writers were professionally trained and knew how to write within the confines of industry standards. Upholding quality content on the web has been a priority for Google for some time, and is reflected in its Panda algorithm update, among...

  3. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    While now there are no standards of good SEM (and new ad formats are coming out every day), the rate of innovation will slow, and academics will standardize good and bad best practices. Efficient Processes: You will have to learn/continue to learn...

  4. How to Create an Editorial Calendar That Will Grow Your Audience

    Ensure that any standards, like pictures, formatting or links, are clear for all contributors. Outside sources for interviews or customer stories may not respond to requests within your deadlines, so allow enough time for contributors to deliver a...

  5. Google Crisis Response: From Search Engine to Information Provider

    Firstly, it's still all about "Faster is Better" which has always been Google's mantra and secondly Google Knowledge fundamentally about scaling data built on open standards. Now we work with our satellite imagery providers, local organizations and...

  6. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    Google acquired Frommer’s brand of travel guides from Wiley s standards, it is another big indicator Google plans to continue building their business as a publisher of unique content. The Frommer’s team and the quality and scope of their content...