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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. How Google's Human Search Quality Raters Assign a URL Rating (2011)

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    I’ve mentioned many times before that Panda targets low-quality content. But "low-quality content" can mean many things. I’ve seen Panda target duplicate content, thin content, low-quality affiliate content, technical problems that cause content...