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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Supplementary content (used by Google in its Quality Rater Guidelines) is any additional content on your Web pages that’s not the core content on the page or ads. And as mentioned earlier, supplementary content has made its way into Google’s...

  2. Google Adjusts Standards for Newsworthy Material

    When providing information about its news quality guidelines, Google shares: But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards. A Google spokesperson told Search Engine Land that they "will be...

  3. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  4. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    For now, Google says the quality of the facts will vary across the results, and is based on the page content. The snippets work by extracting information from data tables on a Web page and pairing that with an algorithm to help determine the...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Well, now that Google traffic has returned based on recovery, it’s smart to analyze the top pages receiving that traffic to ensure all is OK from a content quality standpoint. As a webmaster experiencing Panda recovery, you want to make sure user...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Low-quality guest posting is something to which Google has turned its attention (and hammer) since the start of the year. Understand Google's quality criteria One technique of driving traffic to one's site, however, has remained evergreen and that...

  7. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    These can be relatively inexpensive, and can give you good quality scores and click-through rates. In AdWords, you can use Google Analytics to segment your brand keywords by channel. The practice of bidding on your own brand terms is a topic that...