SEO News

Quality Search Content Acquisition Program

RSS
  1. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    For regional events, consider outreach to local business publications and organizations for link acquisition and show visibility. Aberdeen's report highlights the significance in proper reporting in order to demonstrate ROI of program.

  3. B2B Search Engine Marketing: Goals for 2011

    Explaining how search engine marketing can enhance or be a component of almost every B2B marketing initiative is critical, from leveraging PPC for driving awareness to an event to the acquisition of links in coordination with sponsorship initiatives.

  4. Search is Search: Paid and Organic Search Synergies

    This is wasting money because you're using this copy as a way to drive customer acquisition. Integrating your reporting allows you to evaluate the performance of your overall search program by grouping paid and organic performance.