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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Low quality score Aside from keywords, ad copy, and having a great landing page – how can you be more relevant? Ad Filters One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your...

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The only way to monetize this data is if you can compare to your account structure and find better themed ad groups that drive up the quality score and lower your CPC. How do they organize their keyword grouping and is there a better way to drive...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. The tool also looks at the size of ad spend in order to create benchmarks. Ad messaging optimization. Wasted ad spend through negative keyword management. Search marketing software and service company...