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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. For example, sites that trick users into clicking...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    You don’t want to find a bunch of low-quality landing pages, blank pages, thin content, heavy ad problems, technical glitches, etc. As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users from Google...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    My only concern with this technology is the reliability of the phone numbers, call quality, and bandwidth if you get significant calls from your marketing. When a visitor comes to your website from a search ad, the visitor will see a unique number...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Low quality score One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business. Ad Filters Aside from keywords, ad copy, and having a great landing page – how can you be more...

  5. Mobile Advertising Measurement: Winning the Long Game

    Long-term campaigns are designed to acquire quality, long-term users that remain engaged and contribute to the financial component of the app. The precise definition of "quality user" may vary depending on the purpose of your app, but generally...