SEO News

Quality Search

RSS
  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. We found that ads that included price in their copy had a 17...

  2. Are Scholarship Links Considered Unnatural by Google?

    While doing their backlink audit I noticed that there were many really obviously unnatural links from low-quality directories and keyword-anchored guest posts. But, there still are situations where asking for a link can fall within the quality...

  3. Your Job Is to Make Google Look Good

    They carefully sculpt and craft their search results page with the goal of providing high-quality results. They know that improved quality helps them build stronger relationships and higher levels of activity with their users, and ultimately, this...

    Published
  4. Writing Your Way to the Top of Search and Social Results

    This can turn your quality content into search- and social-friendly content that can be better found in search, whether that searcher is performing a Google search or a Twitter search. Brands and marketers can gain inspiration from the E-A-T...

  5. "Which Update?" Is the Wrong Question

    is a frightening truth, a belief that it could be either and thus, a belief that the site is lacking in the area of links, quality, and content. Now you may be thinking, if Panda is about content and more specifically, getting rid of low-quality or...