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Quality Search

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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    What Would Cause Close to Rates to Decrease on Quality Leads? How Does Lead Quality Within Our CMS look? Through the clients' CMS, we conducted analysis on lead quality. Without going into all the details of what makes a B2B lead high quality, I'll...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And I'm looking forward those rolling out because a lot of people have worked hard so that you don't just say oh this is a well-known site therefore should match for this query, it's this is a site that actually has some evidence that it should...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    How do they organize their keyword grouping and is there a better way to drive up my quality score? The only way to monetize this data is if you can compare to your account structure and find better themed ad groups that drive up the quality score...

  4. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Especially when the web spam team is working on more and more general quality changes, not necessarily things specifically related to web spam, and sometimes general quality people work on things related to web spam, so deciding which one to call...