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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. For example, sites that trick users into clicking...

  2. 3 Building Blocks for Content and Search Marketing Success

    While content marketing moves at a slightly slower pace than traditional outbound marketing (in terms of the time and resource of quality creation), it has far better long-term results. Fulfilling demand and creating quality demand has roots in...

  3. Native Advertising for Small Business: The Missing Link?

    Combining a quality content marketing strategy with native advertising equals a larger reach and improved engagement. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy.

  4. Google Adjusts Standards for Newsworthy Material

    When providing information about its news quality guidelines, Google shares: But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards. Over the past few days there have been many surprising headlines...

  5. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  6. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The snippets work by extracting information from data tables on a Web page and pairing that with an algorithm to help determine the quality and relevance of which data to display in the snippet. We also have additional algorithms to determine...