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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    How do they organize their keyword grouping and is there a better way to drive up my quality score? The only way to monetize this data is if you can compare to your account structure and find better themed ad groups that drive up the quality score...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. Identifying landing page opportunities. For more on the AdWords Grader, check out WordStream’s page here. The grade you see is similar to that of an SAT score, he said, where you’re given a percentile...

  3. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Suboptimal ad relevancy and quality score. Improved relevance helps improve your click-through rate (CTR) and quality score. Improved relevancy through tighter, more targeted copy can help advertisers increase their quality score; as the score...