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  1. Why Quality Score is One of the Least Important AdWords Metrics

    Yet quality score is one of the least important AdWords metrics. Similarly, AdWords advertisers tend to get paranoid about the quality scores of their keywords. And AdWords educators and consultants encourage this obsession by writing myriad blog...

  2. PPC or SEO? The Ultimate Search Marketing Battle - SES San Francisco

    SEO helps for AdWords Quality Score This live blog post was written by guest blogger Imelda Khoo. That's nuts! But here we are on Day 3. It's my last day guest blogging for Search Engine Watch and I would kill for a good hand masseuse right about now.