So when we're talking about paid, it's all about paid search through AdWords or Bing, advertising in Twitter or other social channels, banner advertising through display channels, or traditional advertising efforts, etc.
Better Quality Score = Better Results? PortentA study of 27 small business accounts shows moving from a quality score of 3 to 9 has no conversion rate benefit, while improving from a quality score of 2 to 10 reduces CPA by 90 percent – and going...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
You may know the Oversharer from such tweets as ‘Just updated over 100 versions of ad text… thank god for Adwords Editor’ or such Facebook status updates as ‘OMG client just approved an extra $10K of budget for next month!
I have not seen it officially posted to the AdWords help section or blog. Starting on October 31st, I launched a new Display campaign in AdWords and followed this process of launching with CPM bids. General best practice is to launch a new campaign...
Furthermore this concept of shared accountability is built into most paid search platforms via the "quality score" mechanic found in AdWords and Bing Ads - that calculation is data driven indicator as to how both parties are ensuring click quality...
Yet quality score is one of the least important AdWords metrics. Similarly, AdWords advertisers tend to get paranoid about the quality scores of their keywords. And AdWords educators and consultants encourage this obsession by writing myriad blog...
Is it Really Possible to Improve Your AdWords Quality Score with Google +1? TopRank Blog SES Chicago 2011 Wrap-Up – Best #SESCHI Ever Winners of the Audience Choice competition blog their experience at SES Chicago 2011
Last month, they held the “From Why to How” mobile webinar and announced that mobile optimization will be factored into AdWords’ quality score for mobile ad campaigns. In their GoMo blog post: 'Helping businesses create a mobile-friendly website...
How to Optimize Your PPC Campaigns with adCenter Quality Score - adCenter Blog Hello, AdWords Topic Targeting! Google AdWords Easter Optimization Tips On Good Friday - Search Engine Roundtable Life in a Day - coming to theaters this summer...
Think of +1 buttons as an enhancement that can help already successful search campaigns perform even better," Google explains on their Adwords blog. It is not until +1 becomes a household name and can result in an intricate emotional response like...
Paid search: If you can't rank on Page 1 organically and you have the budget for it, AdWords is an alternative for driving traffic. Google could now view these errors as a "deliberate" attempt to game Google and rank for misspelled words in...
Million views and counting for Super Bowl Ads on YouTube's Ad Blitz - AdWords Agency Blog Waiting too long for Image Ad Approval on AdWords? AdWords Campaign Experiments: Details and Pitfalls by Melissa Mackey
Running an AdWords PPC campaign with no care for quality score is a costly mistake. Review quality score in the native AdWords interface or AdWords Editor to make decisions on how best to optimize. A few years ago, quality score was all anyone in...
SEO helps for AdWords Quality Score This live blog post was written by guest blogger Imelda Khoo. That's nuts! But here we are on Day 3. It's my last day guest blogging for Search Engine Watch and I would kill for a good hand masseuse right about now.
Most PPC tools, including Google AdWords and Google Analytics, give all of the conversion credit to the last click. Explore AdWords Search Funnels: Earlier this year, Google introduced their AdWords Search Funnels tool.
Adwords Not Working - Destination URL Issue Aug 19, 2009 Hi I have been running Adwords Campaigns for months now and suddenly today all my campaigns abruptly stopped running. When I mouseover on the quality score icon (in the new interface...
Adwords Not Working - Destination URL Issue Aug 19, 2009 Hi I have been running Adwords Campaigns for months now and suddenly today all my campaigns abruptly stopped running. When I mouseover on the quality score icon (in the new interface...
Google AdWords Releases New Search Ads Quality Guide, Display Ad Builder Templates Posted by Nathania Johnson Aug 17, 2009 Google AdWords has released a couple of important updates that you'll want to know about.
Google AdWords Releases New Search Ads Quality Guide, Display Ad Builder Templates Posted by Nathania Johnson Aug 14, 2009 Google AdWords has released a couple of important updates that you'll want to know about.
