Ever since Google rolled out quality score in 2008, advertisers have struggled in their attempts to improve it, often to their detriment. In other words, Google launched enhanced campaigns with the hope of reducing the number of campaigns in the...
Beckman recommended adding to and building up your keyword list from an exact match perspective so you can rank high enough and pay less on the cost-per-click since you'll be helping to increase your quality score.
Google AdWords is introducing another new feature to encourage advertisers to convert their campaigns to enhanced campaigns. This is pretty important for advertisers to consider, since Google has found that click-through rates on ads that appear...
The market value for [vegan meals] in the US is $1.52, according to the AdWords Keyword Tool. Thanks to the quality score algorithm, you now pay less per click than your competitors with less appealing ads.
Better Quality Score = Better Results? PortentA study of 27 small business accounts shows moving from a quality score of 3 to 9 has no conversion rate benefit, while improving from a quality score of 2 to 10 reduces CPA by 90 percent – and going...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Google AdWords Quality Score Google uses it as a factor to calculate your rank score in its auction and your AdWords ad rank is your max CPC x quality score," Jen points out. We generate quality score to help advertisers identify improvement...
The logic applied in this article can be applied to Google AdWords using their Impression Share and Quality Score data – but adjustments will need to be made account for ad group level data. When you put aside Quality Score’s function as a landing...
In the first couple of days, even with all other rotation settings set properly, Google tends to rank new ads either higher or lower, depending on the historical ad performance in the account (quality score).
And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. If you add keywords and change bids in AdWords, the...
For advertisers who aren’t using fancy PPC management platforms, AdWords automated rules are the best thing since the invention of Cyber Monday. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for...
There are dozens of smaller changes (like new metrics for Impression Share reporting in AdWords and Bing Ads) but it’s difficult to cover them all. Seems like every month some new feature was released within AdWords or Bing Ads – some small, and...
Starting on October 31st, I launched a new Display campaign in AdWords and followed this process of launching with CPM bids. General best practice is to launch a new campaign with as high of a CTR as possible to create a solid Quality Score...
Furthermore this concept of shared accountability is built into most paid search platforms via the "quality score" mechanic found in AdWords and Bing Ads - that calculation is data driven indicator as to how both parties are ensuring click quality...
Similarly, AdWords advertisers tend to get paranoid about the quality scores of their keywords. Yet quality score is one of the least important AdWords metrics. Advertisers spend way too much time and energy trying one trick after another to...
Advertisers struggling to reach the top ad position can try to improve their Quality Score or increase their max bid to increase the likelihood their enhanced sitelinks will appear. Google has announced that sitelinks on desktop search ads, first...
Google has announced a new AdWords feature promising to provide advertisers with more transparency into the ad auction. While this provides a great insight into the keyword performance, it doesn’t reveal the advertiser’s account settings like geo...
Google has just activated a feature in AdWords which should save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. Quality Score has notoriously seemed like "a Black Box" metric which advertisers have been...
Google’s strategy to do that came out when an update to AdWords match types was announced. To opt out, log into AdWords and select the campaign settings tab. Quality score and first page bid estimates will still be based off a keyword’s exact match...
GDN quality score isn't exposed in AdWords, but the next best alternative is the metric "Relative CTR", which is available at campaign and ad group level. But it's worth including remarketing amongst the other display targeting techniques in AdWords.
