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Quality Score Ad Sem 101

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  1. SearchDay | Search Engine Submission 101

    Search Engine Submission 101, Part 1 SEW EXPERTS: SEM 101 This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows.

  2. SearchDay | Should You Target the Head or the Long Tail?

    Search Ad Quality Score 101, Part 2 COLUMN: SEM 101 Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Mobile Search Training Workshop at SES London 2009 Posted by Greg...

  3. It's “Horses for Courses” at SES London 2009

    Ads in a Quality Score World: More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. And sending a team of three people will enable you to take advantage of the fact that...

  4. SEW Experts: Search Ad Quality Score 101, Part 2

    In today's SEM 101 column, "Search Ad Quality Score 101, Part 2," Ron Jones shows you how to create landing pages that will lead to conversions, which is the ultimate goal. Getting a good quality score requires that you create relevance and...

  5. SearchDay | There's No Shortcut to Good SEO

    Search Ad Quality Score 101, Part 1 SEM 101 It's been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the...

  6. SearchDay | Search Shifts and Predictions for 2009

    Search Ad Quality Score 101, Part 1 SEM 101 It's been about two years since Google and Yahoo implemented their quality score algorithms. Building a Business Case for Going to SES London 2009 Posted by Greg Jarboe Jan 5, 2009 With six weeks to go...

  7. SEW Experts: Search Ad Quality Score 101, Part 1

    In today's SEM 101 column, "Search Ad Quality Score 101, Part 1," Ron Jones takes a closer look at what affects the quality score. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad's...

  8. Highlights from the SEW Blog: March 24-28, 2008

    SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.

  9. Ad agencies should slide on down to SES New York

    SEM Agencies: Working With Ad Agencies Michael Sack, Director, SEM technology Ads in a Quality Score World Whether you work at one of the top 10 ad agencies on Madison Avenue, or you head up an Internet advertising agency in Silicon Alley, you...

  10. Schedule optimization for SES New York

    And, on the fifth day, there are an additional six SEM training classes following SES New York. Since there are five concurrent tracks during the four-day Search Engine Strategies conference and three concurrent workshops during the fifth day of...

  11. A Week in the Life of a Paid Search Marketer

    I’d like to hear this panels take on the portfolio approach to SEM as well as Yahoo Panama. Quality score is a topic for another column I’ll be tackling shortly, but it’s always good to hear others' experiences with a new feature as dramatic as...