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Quality Score Ad Scores

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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    CPC is calculated using the formula of [Ad Rank of the ad below yours / Quality Score + $0.01]. However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. The tool also looks at the size of ad spend in order to create benchmarks. Wasted ad spend through negative keyword management. Ad messaging optimization. The grade you see is similar to that of an SAT...

  3. PPC Management Operations: The Ultimate Guide

    If the ROI and quality score for the keyword is healthy, you can often just leave it be. Quality Score Reports Sometimes when accounts have been poorly managed, the quality score will remain low for some time – even if you're doing everything right...

  4. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Suboptimal ad relevancy and quality score. Improved relevance helps improve your click-through rate (CTR) and quality score. WordStream's research showed that businesses with lower quality scores saw their cost-per-click increased by up to 400...

  5. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Separating out low-quality score keywords into their own ad groups. As most PPC managers well know, quality score has a big impact on cost efficiencies as well as ad position. You can either use a quality score monitoring tool such as Tenscores, or...

  6. Is Your Quality Score Costing or Saving You Money?

    When it comes to AdWords quality score, everyone knows from best practices that increasing this magic number is not only beneficial for rankings, but could lead to significant savings as well. Run frequent reports to track that changes in your...

  7. Why Quality Score is One of the Least Important AdWords Metrics

    If quality score is so important, McDonald should be paying less for keywords with quality scores of 10, and more for keywords with quality scores of 4. Quality scores as high as 8 or even 10 don’t save any money compared to the same keyword with a...