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Quality Score Ad Economic Downturn

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  1. SearchDay | Selling SEO During an Economic Downturn

    Selling SEO During an Economic Downturn SEM CROSSFIRE In a down economy, business development for SEO becomes increasingly important. More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources PROFITABLE PPC David digs into...

  2. Is Search Recession-Proof?

    It's looking more likely every day that the economic downturn we're currently experiencing might turn into a full-blown recession (that is, if we're not in one already). And because of quality-based bidding models, paid search is possibly the only...