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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The only way to monetize this data is if you can compare to your account structure and find better themed ad groups that drive up the quality score and lower your CPC. How do they organize their keyword grouping and is there a better way to drive...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    CPC is calculated using the formula of [Ad Rank of the ad below yours / Quality Score + $0.01]. However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. The tool also looks at the size of ad spend in order to create benchmarks. Wasted ad spend through negative keyword management. Ad messaging optimization. The grade you see is similar to that of an SAT...

  4. PPC Management Operations: The Ultimate Guide

    If the ROI and quality score for the keyword is healthy, you can often just leave it be. Quality Score Reports Sometimes when accounts have been poorly managed, the quality score will remain low for some time – even if you're doing everything right...

  5. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Suboptimal ad relevancy and quality score. Improved relevance helps improve your click-through rate (CTR) and quality score. Improved relevancy through tighter, more targeted copy can help advertisers increase their quality score; as the score...

  6. Do the PPC Engines Reward the Right Behaviors?

    But let's say this same advertiser is also trying to optimize for quality score, and that their PPC manager is measured and rewarded in part based on quality score improvement. Both Google and Bing have openly stated that click-through rate (CTR...