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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. We found that ads that included price in their copy had a 17...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Low quality score One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business. Ad Filters Aside from keywords, ad copy, and having a great landing page – how can you be more...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Since they seek to validate and score the quality of everything else you do on the web, why wouldn't they also evaluate the quality of your following? Pages with 1,000 or more followers tend to have an actively engaged audience and consistently...

  4. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The only way to monetize this data is if you can compare to your account structure and find better themed ad groups that drive up the quality score and lower your CPC. How do they organize their keyword grouping and is there a better way to drive...