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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you're going to be going through a large following like Parenting Magazine or Elle, take a moment to visit the People tab in your G+ Page account first. If you aren't likely to follow an account that still has the generic Twitter egg for a...

  2. How Can Good PPC Managers Become Great PPC Managers?

    Here's an example: My agency recently inherited a PPC account that was poorly managed. Consider a newly adopted PPC account that was once mismanaged by another. Over time, these small changes will improve the overall health of any PPC account.

  3. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. But look for standouts – did any one account spend way more or less than usual? Many of the following are interchangeable (quarterly or semi-annual...

  4. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    InboundWriter's latest release takes into account "where a user will publish content in addition to who the user's competitors are for that piece of content. We've confirmed a statistically significant relationship between the traffic that a piece...