The same thing goes for geotargeting, dayparting, and other "features" of enhanced campaigns – by introducing bid modifiers, Google claims to have simplified account management. One example of "rewarding for A while hoping for B" in PPC is the...
Word to the wise, Facebook advertisers: If you're running ads or sponsored stories in the news feed, keep a close eye on those comments and take control by hiding or deleting angry comments about "spamming their news feed," and understand that if...
No Business Listed: Even if you don't have a Yelp account yet, you can still type in the name of your business. Once your email is confirmed, the Yelp team will look at your submission and get back to you before you can begin optimizing and making...
In addition, check-ins become exponentially more important when you take star ratings into account (covered soon). Understand what users are searching for, and then make sure you provide high quality and useful information that matches what they...
Google will also take historical and predicted performance into account, so you may find your products rotated between high price point, low price point, etc until Google settles on a product that performs well.
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. PortentA study of 27 small business accounts shows moving from a quality score of 3 to 9 has no conversion rate benefit...
Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach 9.3 percent, Yahoo will have 6.2 percent, and AOL will account for 1.1 percent. Can Quality Score Be Gamed? We can still prevail over competitors if we follow...
Many people don't realize that historical account data is also a factor in your quality score, according to Jen. There must be 101 misconceptions about quality score on blogs and discussion forums right now.
The effect on your account level quality score. If brand terms are a high proportion of your traffic and you get 30-40 percent click-through rates (CTRs) then you can expect these to have a positive effect on your account's quality score, and see...
To top it off, Bed Bath s branded terms account for 19 percent of their impressions versus only 7 percent of Pottery Barn’s impressions, meaning that many more people are searching the brand name and navigating their way to Bed Bath s website...
Products are displayed based on keyword level intent signals, however most retailers’ product feeds are designed for online/offline merchandising techniques, which don’t take searcher behavior into account.
The logic applied in this article can be applied to Google AdWords using their Impression Share and Quality Score data – but adjustments will need to be made account for ad group level data. When you put aside Quality Score’s function as a landing...
Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. Tip: Tier creation costs by content quality (e.g.length, sentiment, images, uniqueness...
Remember, these aren't about “bad data” in your account, but when similar stats are trending in opposite directions. Quality score issue: If you find your average CPC is increasing but your ad rank is actually decreasing, you may be suffering from...
When impression share is calculated it doesn’t take your optimizations efforts into an account and thus can be quite inaccurate. When looking at conversion rate from the 50,000 foot level, it can be a great number to show the health of your PPC...
Regularly keeping track of your quality score is a good practice to consistently measure the health of your account. Every so often, after having worked on an account for several months (or years) with successful results, there can be a plateauing...
In the first couple of days, even with all other rotation settings set properly, Google tends to rank new ads either higher or lower, depending on the historical ad performance in the account (quality score).
It’s a great way of visualizing the changes in your account and really simplifies the concept of quality score in a “black or white” kind of way. Do you actively work on improving it, or are you getting more value from other aspects of your account?
And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. From my corner of the search marketing industry, there...
Although great at managing your SEM account, Mr. The more granular the account structure the better…right? He or she has been around the block, can perform an account audit with their eyes closed, and is willing to share their knowledge with a...
