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Quality Score

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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Beside Panda updates Google began to first give marketers a clear signal of increased focus on quality content with is Structured Data report in Google Webmaster Tools. With Author Rank Google can potentially generate a score for you in each of the...

  2. Defining Authorship: The Difference Between Contributors and Guest Authors

    Publishers want to know that you will bring value to them in terms of relevance, quality, and traffic generation. Could query-independent signals be tied to that author, so that a score for content created or controlled or edited or reviewed by the...

  3. Facebook Ads Updates: Bigger Images & News Feed Option Placements

    Word to the wise, Facebook advertisers: If you're running ads or sponsored stories in the news feed, keep a close eye on those comments and take control by hiding or deleting angry comments about "spamming their news feed," and understand that if...

  4. Product Listing Ads: How to Maximize Your Returns

    There is a quality score-esque trade-off of relevance involved. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Google Shopping's vertical product-specific results were...