It is a good indicator of trust of the site, quality of the link profile, user behavior and likelihood of a domain ranking higher up in the SERPs. Use this to explain to clients the quality of the SEO work being done, since a well-executed campaign...
One example of "rewarding for A while hoping for B" in PPC is the quality score conundrum. Ever since Google rolled out quality score in 2008, advertisers have struggled in their attempts to improve it, often to their detriment.
Beckman recommended adding to and building up your keyword list from an exact match perspective so you can rank high enough and pay less on the cost-per-click since you'll be helping to increase your quality score.
It is worth noting that not all advertisers will see sitelink extensions due to a variety of reasons such as quality score, positioning, landing page quality, other ad extensions within the same campaign, search terms used, and the relevance of...
Beside Panda updates Google began to first give marketers a clear signal of increased focus on quality content with is Structured Data report in Google Webmaster Tools. With Author Rank Google can potentially generate a score for you in each of the...
Thanks to the quality score algorithm, you now pay less per click than your competitors with less appealing ads. First, your quality score would increase, thus potentially lowering your average cost per click.
Publishers want to know that you will bring value to them in terms of relevance, quality, and traffic generation. Could query-independent signals be tied to that author, so that a score for content created or controlled or edited or reviewed by the...
Word to the wise, Facebook advertisers: If you're running ads or sponsored stories in the news feed, keep a close eye on those comments and take control by hiding or deleting angry comments about "spamming their news feed," and understand that if...
Looking at the difference in CTR or quality score, you can see the difference in performance needs to be acknowledged. Even though these metrics are similar, you still need to consider how you adapt those experiences by device given customer...
After covering reports, optimizing a landing page and conversion tracking, he teaches you about Quality Score is and how to optimize it. If you're more technical and have optimized site architecture but are struggling with building quality content...
No matter what business or what platform, the more high quality photos the more interesting your page is going to be. After all, a Yelp review with no negative reviews and a perfect 5 star score will look worse to Yelp users than the business with...
Understand what users are searching for, and then make sure you provide high quality and useful information that matches what they are searching for. Takeaway: Engage your fans, analyze your Page insights, and ensure you are providing high quality...
While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and relevance of the paid clicks coming into the site. In a previous post I spoke about six ways marketers can improve the...
There is a quality score-esque trade-off of relevance involved. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Google Shopping's vertical product-specific results were...
PortentA study of 27 small business accounts shows moving from a quality score of 3 to 9 has no conversion rate benefit, while improving from a quality score of 2 to 10 reduces CPA by 90 percent – and going from 6 to 10 can improve conversion...
Can Quality Score Be Gamed? We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on rank and CPC. Reducing the incentive to create low-quality content?
There must be 101 misconceptions about quality score on blogs and discussion forums right now. Ultimately, quality score is a useful tool with which you can prioritize opportunities and optimizations.
These experiences can make it tough to make a positive return on investment if for no other reason than a poor quality score. There could very well be quality reasons why you don’t need PPC for everything your business does.
The effect on your account level quality score. If brand terms are a high proportion of your traffic and you get 30-40 percent click-through rates (CTRs) then you can expect these to have a positive effect on your account's quality score, and see...
So what can Pottery Barn learn from this benchmarking exercise and specifically from comparing their paid search performance to that of Bed Bath punishes” ads that have lower click-through rates by giving them lower quality scores and less...
