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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. The tools to consolidate management of these channels simply don't exist – that or the channels...

  3. Is Agile Marketing the Future of Search in 2013?

    For anyone who is experienced in SEO, I would suggest that rather than trying to develop new skills in search, perhaps you should buy a book on agile project management instead. Learn From Agile Project Management

  4. Google’s 13th Birthday: 12 Top Stories From the Past 12 Months

    Page wasted no time, tying bonuses to Google’s social success, reorganizing management, and eliminating “losers” from its projects. Google faced several lows – luring Bing into public fights, revealing their Facebook envy, releasing baffling...

  5. Search Marketing's About People and Principles, Not Just Algorithms, Part 1

    Those who focus on paid search campaign management point fingers at those who only focus on free traffic, arguing that search engines couldn't fund themselves without paid search advertising. In particular, they've focused on improved project...