SEO News

Quality Management Campaign

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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Wasted ad spend through negative keyword management. The quality score of your AdWords campaigns. In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. The tools to consolidate management of these channels simply don't exist – that or the channels...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Babak Pahlavan, Director of Product Management at Google Analytics put emphasis on the era we live in as full of data-driven opportunities. Google Analytics agreed and announced Universal Analytics Migration will (to be available "soon") enable...

  4. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    A successfully executed joint venture will have both the social media managers and the SEO managers greatly benefitting in areas such as outreach and promotion, content creation, brand management and goal tracking, which essentially translates to...