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Quality Management

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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. Pages with 1,000 or more followers tend to have an actively engaged audience and consistently create high quality content.

  2. How Can Good PPC Managers Become Great PPC Managers?

    In terms of your PPC management, what does that look like for you? Going back to the client example I mentioned, we conducted an analysis on each keyword's quality score. And it got me thinking – what are the differences between good PPC managers...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver results. As the number of websites exploded, the search engines responded with increasingly complex algorithms to...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. Sell-side platforms: Have their own interface, allowing management of advertising...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    For many companies, the promise of automated lead generation and lead management is just too tempting to resist. This means that whenever a contributor comes to them with high-quality content on this subject, they can't wait to publish it!

  6. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Wasted ad spend through negative keyword management. The quality score of your AdWords campaigns. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader...