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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And I'm looking forward those rolling out because a lot of people have worked hard so that you don't just say oh this is a well-known site therefore should match for this query, it's this is a site that actually has some evidence that it should...

  2. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. Complementing content marketing efforts through social media can help acquire high quality links. This is also true for blogging, which has also...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    If an AdWords campaign is resulting in profitable conversions resulting from low-quality keywords, what would happen if those keywords had higher quality scores? After researching thousands of AdWords accounts across 250 industries, we found...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The difference between a hapless testing plan and a clear map to winning the Internet through CRO all comes down to the quality of your insights and knowing how to use them. For example, you can determine that a conversion rate is low but you can’t...

  5. Stimulate Your Search Marketing Creativity With the Random Input Technique

    I can use that quote to explain why people are stuck in their diets and health status because of all the dysfunctional incentives to eat cheap, low-quality foods, and that our meal plans are the means of upsetting that equilibrium and freeing...

  6. Bing Denies Censoring Search Results, Blames 'Glitch'

    Second, with regard to the freeweibo.com homepage being absent from Bing search results, our investigation indicates that at some time in the past the page was marked as inappropriate due to low quality or adult.