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  1. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those...

  2. 7 Content Marketing Tips to Recover From Google Penguin

    Roughly 10 high quality links per month for eight months recovered them from Penguin. When it comes to link building, 10 high quality links are worth more than a thousand crappy links. If the links you build aren't doing any of that, they certainly...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    However, with the rapid rise of low-quality or spammy sites trying to build tons of links via guest blogging, so I'd say that the default answer now should be "no. While most of the applicable penalties would fall under unnatural linking, we could...

  4. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    He said there's clearly overlap between the two, and sometimes Google's web spam team needs to look at those guest blog posts to determine whether it falls under paid links or if it is a great guest blog post that is of value to your blog and you...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Quality, editorial links from authoritative sources By getting those links, you help float the trust, authority, and relevancy of your domain, which thereby lifts the "SEO value" of all pages on that domain (including your commercial sales pages...