People who write and talk about issues with guest blogging need to focus on the separate issue of low quality drivel, over linking, and spam comments and links. Their guest blogging strategy is a pure dark art linking strategy in disguise.
Back in 2008, I ranked a website in the top 15 for a one-word term in competitive vertical with no links, a domain that was less than a year old, four weeks from launch, with 1,500 pages of unique, solid, quality content.
My biggest concern with networks is the quality, though. Unless it's a really good one, the quality of the sites connected tends to be pretty low. Links are important for rankings. If you get caught using them, you're getting caught for buying...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Reducing the incentive to create low-quality content? We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the...
Get Them Invested By Involving Them in Strategy Involving the outreach team in strategy development for the projects it will be pitching makes sense because its members know what will work (they do this every day after all).
The content you create must "work" toward your overall SEO strategy. With this in mind, your content must be that which serves an informational, resourceful and captivating intent for which it meets Google Quality Guidelines but also would gain the...
After exhausting PPC and social media, SEO professionals turn to high-quality, creative techniques to contribute valuable content while gaining exposure and links. Thin content is not a viable onsite SEO strategy.
Now that quality links have become even harder to obtain they will be rewarded with greater value. Until the industry finds a way to scale quality links, this cycle will continue. Content marketing likely won't make or break your SEO strategy, but...
Fake it 'til You Make it" is No Longer a Good Strategy Focus on Strategy, Not Tactics Now that Google is incorporating many more signals and data, the safest way to have a natural footprint is to forget about the shortcuts and tactics and focus on...
Building identity around top content is now an integral part of a strong digital marketing strategy. Take a look at this non exhaustive list and you can already apply a similar strategy for a strong Author Rank.
If you’re working with a site that relies on this type of tactic trickery in order to survive, then perhaps you need to reevaluate why you’re working with that site, because quite frankly it’s a short term strategy, as you’re constantly wondering...
Internal links are a great way to manage relevancy signals and PageRank flow throughout a site, but linking to additional internal sources of quality information on your site helps provide context for and further educate your audience, which only...
Combine the tactics mentioned above with your own unique ideas to obtain not only high-quality links, but also a competitive advantage. You can simply join the community as yourself and add value to the user base through SEO tips and strategy.
On the flip side, outbound links to a poor-quality domain suggests the website as a member of a bad neighborhood. This will rule out most link buying tactics as those who sell links usually do so from networks, and almost always link to low-quality...
This is a popular strategy many people use to promote their sites. We don't necessarily make people remove these in the process of moving towards a reconsideration request, but we do press them hard to alter their strategy.
Newsworthy stories, images, video, social links and blogs would seem an obvious bonus in attracting quality visits. It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links.
In the second phase, they could start building a strong content generation strategy, add a blog, and write high quality posts answering prospective customers’ top questions. There were 17 pages indexed on the site, and several of those contained...
In the wake of Panda and Penguin, many webmasters and small business owners have come to realize that great content is an important foundation of an effective online marketing strategy. Quality content writing
Your strategy is set to weather the frequent turbulent changes that are coming in the market in the next 2 years. Regardless of how it's done, the result is a large number of pages where creating a quality site experience isn't easily done.
If your link strategy is to hope that your content generates links on its own (and I hope you're doing more than that), then make sure you do your keyword and market research to find out what searches are being used so that you can work those...
