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Quality Landing Page Optimization

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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Keyword-based optimization is now intent-based optimization, Kasteler said. He began with the Google Panda update, which aimed to improve search results with quality content. In fact, he said, you might not even see a keyword in a Title tag today...

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Ad messaging optimization. The quality score of your AdWords campaigns. Identifying landing page opportunities. For more on the AdWords Grader, check out WordStream’s page here. There can only be one person in the top spot,” said Larry Kim, co...

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Depending on the purpose of the landing page at hand, high bounce rates can signal serious content quality problems. For example, you might find technical problems that caused soft 404s, auto-generated URLs that you didn't even know were there...