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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The only way to monetize this data is if you can compare to your account structure and find better themed ad groups that drive up the quality score and lower your CPC. How do they organize their keyword grouping and is there a better way to drive...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. Wasted ad spend through negative keyword management. The tool also looks at the size of ad spend in order to create benchmarks. Ad messaging optimization. Identifying landing page opportunities.

  3. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Suboptimal ad relevancy and quality score. Improved relevance helps improve your click-through rate (CTR) and quality score. WordStream's research showed that businesses with lower quality scores saw their cost-per-click increased by up to 400...

  4. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    The poor quality pages in question were redirected to another, less important site owned by the same company, and the traffic very quickly returned…and grew, well beyond the 20,000 that on paper were guaranteed losses as a result of redirecting...