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Quality Forensics

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  1. Click Fraud: What Is Your Ad Network Doing About It?

    A recent Click Forensics report showed that fraud for online advertisements rose to 22.3 percent, up from 14.1 percent during the same period last year. When it comes to monitoring these sources for quality, third-party monitoring is fine; however...

  2. Click Forensics Unveils Online Audience Verification Platform for Shopping Engines

    Comparison shopping engines and other content aggregators need a simple way to optimize the money they spend on search engine marketing, while improving the quality of leads they send on to merchant partners," said Paul Pellman, CEO of Click...

  3. Click Forensics Adds Real-Time Capabilities to Audience Quality Measurement Platform

    Click Forensics is enhancing their audience quality measurement platform with real-time capabilities. In its simplest form, our real-time audience quality tracking capabilities make it possible for publishers and ad networks to immediately block...

  4. SearchDay | Search Engine Submission 101

    Click Forensics Launches New Traffic Quality Management Platform Posted by Nathania Johnson May 11, 2009 Click Forensics today unveiled a newly-architected version of its traffic quality management platform.

  5. SES New York is a Search Expo as well as an SEM Conference

    Click Forensics' traffic quality management solutions are relevant for advertisers seeking to reduce costs and improve conversions rates, ad networks seeking to attract and retain advertisers and improve overall eCPM, and publishers seeking to...

  6. Battling Click Fraud is Important for All Involved

    Well, I've been involved with the Click Quality Council and know the people at Click Forensics, and I have to think Google doesn't want to admit to click fraud. To many, Click Forensics and the Click Quality Council are a noble group of knights...

  7. Click Fraud Declines Slightly in Q2 2008

    Lycos Partners with Click Forensics to Improve PPC Quality Click Forensics has released click fraud data for the third quarter of 2008. Click Forensics president Tom Cuthbert had this to say about the data:

  8. Click Forensics Releases New Trademark Tracking Tool

    Lycos Partners with Click Forensics to Improve PPC Quality Click Forensics has announced a new feature for its solution for advertisers. Click Forensics says the trend of trademark infringement in pay-per-click advertising and growing, and...